The acclaimed beauty brand is celebrating ten years as the official sponsor and has collaborated with South African media personality, Ayanda Thabethe, in their sponsorship program.
Not only is Maybelline one of the most sought-after beauty brands in the world, but it has also been gracing the faces of celebrities, influencers and models as the official sponsor of New York Fashion Week for ten years. To celebrate a decade at the most prestigious event, Maybelline has partnered with influencers from 30 different countries, including South African media personality and beauty influencer, Ayanda Thabethe.
Maybelline has afforded these influencers the opportunity to experience all the action of the New York Fashion Week, as well as the reappearance of the Maybelline House. The beauty brand sets itself as a leader in the beauty realm by creating forward-thinking methods that live up to the standards of the runway and the lifestyle of New York City (NYC).
Speaking with JustNje about how her collaboration with the beauty brand came about, it was clear from Ayanda’s response that the two share a similar love for fashion and beauty. “Maybelline is a brand that is in touch with what’s trendy, fresh and exciting in the world of make-up and fashion,” she said.
Ayanda further expressed that she felt the need to collaborate on something that she is passionate about, with make-up and fashion topping the list. With the New York Fashion Week in full swing, there was no better place to cultivate this partnership.
With a priority pass at all the runway shows, the South African media personality will rub shoulders with the fashion elite and experience some of the most iconic designers. When asked who she is looking forward to seeing at this year’s show, she expressed that she is excited for designer, Naeem Khan, and spoke of his visionary take on women’s fashion. “He is known for his show-stopping gowns that accentuate a woman’s curves perfectly. I can’t wait to see his take on the upcoming trends for Spring/Summer”.
Ayanda Thabethe’s effortless beauty continues to be a huge influence and when it comes to make-up, the media personality says that every woman should never be without a good mascara and a bold lipstick, saying that the new Maybelline Colossal mascara and their Colour Stay ink lipstick range are her current favourites.