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Black Coffee voices opinion on division in the music industry

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Internationally-recognised producer and DJ, Black Coffee, has weighed in on the recent conversation on division in the music industry, stating that music is a universal language with no boundaries.

Social media has recently been engulfed on the conversation around the divisions that exist in the South African music landscape. Popular musicians like Cassper Nyovest, Zakes Bantwini and TNS have all shared that they believe that the music industry in South Africa is fragmented and artists do not support each other.

On Tuesday, 30 July 2019, South African-born DJ, Black Coffee, posted a video on his social media pages seemingly weighing in on the conversation. The Music Is King artist reflected on the purpose of music and what his approach to music creation or selection is.

In the video, the artist starts by starting, “When it comes to music, I don’t see the division. I don’t like the separation. You know, I don’t feel it’s a smart thing to do…”

The DJ goes on to explain why he does not think the creation and emphasis on genres and the limitations artists put on the music is healthy for the industry. Since posting the video, it has generated close to 80 000 views and over 520 replies from fans who agreed with Black Coffee and thanked him for his insight.

A fan responded to the video, stating, “In addition to music you also have an excellent social vision brother. (All) strength.”

Another Instagram follower wrote, “Thank you, sir, for that… [Thank you for] feeling no genre.”

Watch Black Coffee’s video on division in the music industry below.

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Music is a universal language…..no barriers ♥️

A post shared by Black Coffee (@realblackcoffee) on

Sabelo Makhubo
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