In an attempt to become more socially and environmentally responsible, Burberry has revealed plans to stop burning excess stock and will no longer use fur in its products.
World-renowned fashion brand, Burberry has announced that it will stop burning its excess stock and has also vowed not to use real fur in its products. As an alternative, the British fashion house has opted to donate their excess stock to various organizations and named Smart Works as one of their potential beneficiaries. Smart Works is a UK organization that provides interview clothes to unemployed women to help them get jobs.
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products,” Burberry CEO Marco Gobbetti said in an official statement.
Gobbetti further went on to say that he is pushing for the brand to become a “higher luxury” fashion house like Gucci or Hermes. Gobetti has been in charge of the 162-year-old company since July 2017 and hired Italian designer Riccardo Tisci as the fashion house’s creative director in March.