Cassper Nyovest has technically returned to the SAMAs, as Drip Footwear has been announced as a sponsor of the twenty-seventh edition of the leading local music awards ceremony.
Cassper Nyovest took to Twitter on Sunday, 13 June 2021, to congratulate Drip Footwear for being named as one of the official sponsors of the twenty-seventh edition of the South African Music Awards (SAMAs). The announcement is bittersweet for the Good For That rapper, in light of the contentious relationship he has with the SAMAs.
Nyovest shunned the music awards in the past, after being snubbed despite the success of his debut album, Tsholofelo. Considering the cultural impact that the album had, boasting songs like Doc Shebeleza and Gusheshe, it was a surprise to many that he did not take any awards home. This was the case with his second studio album, Refiloe, with tracks like Mama I Made It and Le Mpitse, featuring Riky Rick. Thereafter, he shunned the SAMAs, vowing to never submit his music for consideration again.
However, Nyovest recently signed a legacy deal with Drip Footwear. The legacy deal is said to be worth over R100 million, which Drip Footwear founder, Lekau Sehoana explained is an estimate of the projected earnings. After Sehoana announced Drip Footwear’s deal with the SAMAs, Nyovest labelled the announcement as “legendary.”
See the post below.
— Don Billiato (@casspernyovest) June 13, 2021