Connect with us

Music

Castle Lite Unlocks launches countdown to early bird ticket purchases, without disclosing headlining act

Published on

Castle Lite Unlocks launches countdown to early bird ticket purchases, without disclosing headlining act

Social media users have questioned whether Castle Lite Unlocks’ decision to withhold the surprise act, which is usually an international artist, is a great marketing strategy or if it will lead to lower tickets sales.

On Tuesday, 18 February 2020, Castle Lite Unlocks released the how-to video for concert goers interested in purchasing early bird tickets when they go on sale on Thursday, 20 February 2020. The videos come a day after the announcement of the return of the annual hip-hop music concert. This year, the event has used a different marketing strategy, teasing loyal concert goers by not disclosing the headlining act, but rather, encouraging them to purchase early bird tickets to find out who they will be unlocking this year.

The 24-hour countdown to the early bird tickets sales is live on the Castle Lite website.

Watch the videos below.

Sabelo Makhubo
[email protected]

Popular