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DJ Tira announces new business venture, You Deh

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DJ Tira has announced the launch of his new business venture, You Deh, which is an app that gives people the chance to interact with their favorite celebrities.

DJ Tira took to Instagram on Wednesday, 26 May 2021, to detail his cover rate on his newly launched app, You Deh. The app allows members of the public to interact with their favourite media personalities.

The media personalities on the app provide a price that members of the public can begin to bid on in order to have a video call with them. DJ Tira has suggested that the media personalities who are currently on the app are Somizi Mhlongo and DJ Oskido. Oskido attended the official launch which took place on Tuesday, 25 May 2021.

The announcement was made shortly after DJ Tira faced substance abuse allegations, following a live Instagram video on Babes Wodumo’s page that was circulated on Twitter. In a cryptic response, DJ Tira suggested that he is currently focused on making money and one of his priorities is You Deh. DJ Tira confirmed that a five-minute video call with him costs $10, which is currently just under R150.

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