DJ Tira has revealed that he is venturing into fast fashion through the release of his activewear collection, Rockstar Forever.
DJ Tira took to Instagram on Wednesday, 22 September 2021, to formally introduce his new business venture, merchandising. Specifically, the Afrotainment frontman is focused on launching an activewear collection called Rockstar Forever. The confirmation post on the availability of the merchandise on the Afrotainment website comes after DJ Tira first shared a sample of the merchandise on Instagram.
Earlier this month, DJ Tira began to post his weekend gig guides with images of him dressed in Rockstar Forever merchandise. His posts showcased the monochromatic look consisting of a white T-shirt with the logo printed on it. He paired the T-shirt with the black Rockstar Forever sweatpants. However, the latest post showcased a different colour scheme of the same outfit, enlisting the use of amapiano artist, Zuma. The one half of Amaroto showcased the military-inspired colourway with a military green T-shirt and grey pants.
The sweatpants retail for R500 and the T-shirt retails for R400. All the items are available on Afrotainment.
See the post below.
View this post on Instagram