Actor and businessman, Dwayne Johnson, has announced that he will be launching his own tequila range, in the first quarter of 2020.
The founder took to Instagram on Friday, 27 September 2019, to share his latest entrepreneurial endeavour – the launch of his own tequila brand. Dwayne shared an image of himself along with his some of his team members, amongst them; Dany Garcia, Maya Lasry, Ken Austin and Lauren Hashian. The team can be seen holding shot glasses in their hands as the meeting’s purpose was to finalise the taste for the upcoming tequila range.
The visual was captioned, “My Blanco tequila “flavours” the bold. Such a good time with my team as we taste the final expressions of our new tequila. What an exciting and educational journey that’s actually taken years of refining and craft to get the tequila just right. I wasn’t willing to rush to market. We take our time. Patience until it’s perfect. Thank you all your patience and first quarter of 2020, my tequila arrives. I think you’re going to like it. Come have a drink with me, and make it quick cos I’m almost drunk.”
Dwayne Johnson is known for being a fitness fanatic, which has allowed him to become one of the most celebrated action stars in Hollywood. He has also developed a range of athletic apparel with the clothing brand, Under Armour, which comprise a host of gym gear and outdoor apparel. His new tequila range sees a new business path for the businessman, who is yet to break into the food or beverage industry.