The author of Meet your power, DJ Zinhle, released a new range of watches, titled ‘ERA by DJ Zinhle Amplified Edition’ on Wednesday 19, September 2018.
DJ Zinhle launched the range in 2013, and it has been expanding ever since. She landed an international endorsement early this year in June 2018. She partnered with the world-famous eyewear brand Privé Revaux, a brand that has worked with the likes of Ashley Benson and Jamie Foxx.
“Partnering with international brands comes as an exciting opportunity because I get to learn not just from a local landscape, but to also see what they’re doing internationally”
In an interview, Zinhle says ERA is more than about making money but also an opportunity for her to grow as a business
“It’s a lot of hard work, time away from loved ones and research. I am always looking for new ideas, thinking about the next big thing. I am at the office all week, working late hours. Reading is also very important, and I have to dedicate time to that because that is how I educate myself about business.”
In June 2018, Zinhle also partnered with leader coach Nokubonga Mbanga, to write a book centered on meeting your power and being empowered as women. In the book, the two ladies share some of their personal experiences.
“People need to understand that it is important to stay in your lane, literally because the moment you start going focusing on others you get distracted and lose your true purpose” she said in an interview.