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Gigi Lamayne spreads awareness with her Koze Kube Nini music video, featuring Eminent Fam

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Gigi Lamayne released her latest music video on Tuesday, 10 September 2019, for her single, Koze Kube Nini, featuring Eminent Fam. 

South African rapper, Gigi Lamayne, released the music video for her current single, Koze Kube Nini, featuring Eminent Fam, from her acclaimed EP, Jobs Woods, which was released on Friday, 26 July 2019. Gigi Lamayne first teased the release of the music video on Tuesday, 10 September 2019, by sharing the teaser across her social media pages. In her caption to the teaser she wrote, “Out tomorrow on YouTube! #KozeKubeNini.”

The music video, which was shot by Dubelicious Pictures, uses the song’s lyrics as the basis of its narrative, and is presented in two parts. The first part is the performance sequences featuring Gigi Lamayne and Eminent Fam performing the song in various locations. The performance parts of the music video were primarily shot in a studio and an exterior location on a hill.

The performance sequences are intercut with the music video’s storyline,  based on the boy-meets-girl romance narrative. However, as the story unfolds, the man shows his true colours when he cheats on his partner, and when he is confronted about his infidelities, he becomes abusive.

The music video ends with the woman finding the strength to try and leave the toxic and abusive relationship. The woman reaches out to People Opposing Women Abuse (POWA), an NGO that is focused on helping abused women.

Watch the Koze Kube Nini music video below.

Sabelo Makhubo
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