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Jedd DeGenerous releases new single, Real Dreams

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Jedd DeGenerous has released his new single, Real Dreams, in collaboration with Soviet Jeans, whose title is said to incorporate the brand’s iconic slogan – Real People, Real Denim.

Jedd DeGenerous released his new single, Real Dreams, on Wednesday, 31 March 2021, on Apple Music. The singer, who gained traction as a contestant on the third season of The Voice SA, partnered with Soviet Jeans to come up with a song that captures the essence of the brand. According to a statement from LJHPR on the day of the song’s release, the collaboration was formed after Jedd was commissioned by the brand to create a song that encapsulates its iconic slogan – Real People, Real Denim.

Real Dreams talks about the promise to do better for those who have provided for you throughout your life, which is a common theme amongst the younger generation. Jedd stated, “I wrote this song with a lot of the emotions I had growing up. The goal I had in my head when writing this song was to connect with real people going through real struggles, and I’m hoping my words will make a difference by changing the way people think and act in these everyday situations they experience.”

The single is available for purchase on Apple Music.

Listen to Real Dreams below.

Sayushka Naidoo
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