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Jen Atkin’s OUAI Haircare launches new body crème and body cleanser

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Celebrity hairstylist and business owner, Jen Atkin, has launched a new body crème and body cleanser under her haircare line, OUAI Haircare.

The new products were launched on Friday, 4 October 2019. The brand made the announcement on social media, showcasing  the see-through packaging, accompanied with the caption, “Welcome our new Body Crème and Body Cleanser to your routine. This duo is your answer to dull and dehydrated skin, starting in the shower. Body Cleanser gently cleanses and hydrates skin with a luxurious lather, while Body Crème packs a powerful punch of hydration without the greasy residue. Plus, two new scents to complement your collection.”

The body cleanser is said to be infused with a skin-balancing probiotic and a hydrating oil blend and is instructed to be lathered onto the skin when cleansing for a bright, glowing result. The cleanser also includes the Dean Street fragrance which helps boost one’s mood with notes of citrus, floral and musk. The body crème was developed to help with intense dehydration and is made with nourishing cupuacu butter, hydrating coconut oil and skin conditioning squalene.

OUAI Haircare was founded by hairstylist to the stars, Jen Atkins, in 2015. The brand was created by the hair expert to cultivate products which were worthy of using on her celebrity clientele. Jen continuously works closely with Kim Kardashian West, Khloe Kardashian and most recently styled Hailey Bieber’s hair for her wedding on Monday, 30 September 2019.

The body crème and body cleanser are available for purchase on the OUAI Haircare website.

Sayushka Naidoo
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