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Jennifer Lopez launches new fragrance, Promise

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Jennifer Lopez launches new fragrance, Promise

Hollywood actress, musician and businesswoman, Jennifer Lopez, has launched her new fragrance, Promise, which is said to represent all women.

Jennifer took to social media on Monday, 30 September 2019, to announce her new fragrance, sharing the commercial video for Promise. The video shows her parading around a breezy room dressed in a black sequin and leather ensemble, whilst glancing at the camera throughout. The commercial includes a voiceover from the fragrance creator which states, “I made myself a promise… to love who I am, to believe in all my dreams, no matter what came my way. I made a promise, what’s yours?”.

The commercial was also captioned, “My new fragrance, Promise, represents all the promises we make to ourselves every day. Those promises that shape us into the women, mothers, daughters and people we aspire to be every day. I can’t wait to share it with all of you.” Promise has also sparked a hashtag, #What’s Your Promise, which encourages women to reveal their personal goals they’ve made to empower themselves. Fans of Jennifer have left comments on her social media posts, stating their promises to themselves, with many also showcasing themselves with their newly purchased fragrance.

The businesswoman has created a number of successful fragrances in the past, including Glow, Miami Glow, Still, Love, Live, Glow After Dark, Love and Glamour, Glowing Goddess and a number of others. Jennifer Lopez is also founder of JLo by Jennifer Lopez fashion line, which sells a range of clothing for women.

Watch the commercial video below.

Sayushka Naidoo
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