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Jessica Alba launches new baby brand, Honest Baby

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Jessica Alba has announced the extension of her inclusive Honest brand with the launch of Honest Baby, which focuses on providing safe and organic clothing and products for babies.

Jessica Alba has announced her latest business venture which launched on Friday, 29 May 2020. Her new brand, Honest Baby, provides a collection of safe, functional, and adorable baby clothing, bedding, bath, accessories, and gifts with her consistent mission of keeping everything safe and organic for all. Jessica stated, “This entire line is crafted from super soft, sustainably sourced, 100 percent organic cotton certified by GOTS, and perfect for delicate skin and safe sleep.”

Jessica Alba is the founder of Honest and Honest Beauty, which pride themselves in their natural production and sustainable efforts. The businesswoman has also explained that Honest Baby has been a goal of hers ever since she started the company. She stated, “I’ve wanted to do baby clothes and accessories ever since I founded Honest – it was actually a part of the original concept!”

The Honest Baby collection is available for purchase on the Honest website.

See the post below.

View this post on Instagram

Hi fam, Jessica here! 💕 I'm going to let you in on something ✨ I've wanted to do baby clothes and accessories ever since I founded Honest — it was actually a part of the original concept! That's why I’m beyond excited to announce that we're launching Honest Baby, a collection of safe, functional, and adorable baby clothing, bedding, bath, accessories, and gifts with the same high Honest standards. 👶💖 This entire line is crafted from super soft, sustainably sourced, 100% organic cotton certified by GOTS, and perfect for delicate skin and safe sleep. 🙌 You’ll love our parent + baby friendly details (oh, snap), little luxe touches, and modern designs that match our limited-edition diaper prints. Honest Baby is accessories are great for showers, new parents, and of course your mini-me because every kiddo deserves an Honest start. xo 😘⁣⁣⁣ ⁣⁣⁣ Link in bio to shop! #HonestCompany #HonestBabyStyle

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Sayushka Naidoo
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