Kim Kardashian West will be launching her new solution wear line, Skims, on Tuesday, 10 September 2019, which will cater to women of all sizes.
The media mogul and businesswoman has advocated for body confidence for women of all ages and sizes throughout her career, and her new undergarment solution wear does just that. The product-relaunch was previously put on hold due to cultural misappropriation for the name Kimono, but the product has now been renamed Skims. Kim has shared a number of promotional videos for her new brand on social media and her latest post shared on Sunday, 8 September 2019, shows her sister, Kourtney Kardashian, showing off the black body suit.
In the video, Kourtney states, “I am wearing the sculpting body suit in Onyx. It makes me feel confident by tightening my waist and flattening my stomach.” The suit worn by Kourtney is sold for 62 dollars and is available in sizes XXS and 5X, which reiterates the fact that the undergarments are suitable for all body types. Kim has also shown a range of other users wearing the body suits, as well as herself wearing the different body suits in the different colours.
Fans have shared their excitement for the launch of Skims, with many requesting that the product be shipped to their various countries. Nicole asked, “[Can] we get Skims in South Africa?”, to which the brand replied, “We’ll be shipping to most countries – stay tuned!”.
Skims will be available for purchase on the official website on Tuesday, 10 September 2019.
Watch the Skims promotional video below.