Television personality and businesswoman, Kim Kardashian West, has announced the imminent launch of two new shades of body foundation under her beauty brand, KKW Beauty.
The brand announced the new products on Saturday, 26 October 2019, and revealed that the products would be launching on their official website on Wednesday, 30 October 2019. The Instagram post showcased two new shades of KKW Beauty body foundations, which are now available in the shades Pale and Deep. Pale is suitable for lighter-skinned customers, whilst Deep caters for the dark-skinned buyers. The brand described the new shades, stating, “The new Body Foundation shade in Pale is a soft ivory with warm undertones.”, and “The new Body Foundation shade in Deep is a deepened rich bronze with neutral undertones.”
Kim launched the body foundation range in June 2019, which was designed to help women and men cover up any unwanted blemishes, scars and uneven skin tone on their entire body. The foundation is applied to the body and is set with a complementary setting powder which locks in the product to the skin. The body foundation is currently available in fair, light, light/medium, medium, tan, dark and deep dark, with pale and dark being added to the range on Wednesday, 30 October 2019.
The KKW Beauty range also comprises a host of matte eyeshadows and blushers, ranging from 45 to 85 dollars. It also includes matte lipsticks, eyeliners, bronzers, and highlighters. The products are available for purchase at Ulta Beauty stores and on the KKW Beauty website.