The popular KKW Fragrance, developed by business mogul sisters Kim Kardashian West and Kylie Jenner, has launched at leading American beauty franchise stores, Ulta Beauty.
Kim took to Instagram on Sunday, 6 October 2019, to announce that the fragrances would be made available to customers for in-store purchase, with a post which stated, “My collaboration with Kylie Jenner for KKW Fragrance arrives in store at Ulta Beauty everywhere TODAY! These colourful lip-shaped fragrances offer notes of red gardenia, Italian bergamot and vibrant amber. Comment below to let me know which scent is your favourite!”. Kylie Jenner then reposted the announcement, also revealing that the fragrance bottles will be available in the colours Pink, Red and N*de.
The lip-shaped fragrance bottles are inspired by Kylie’s signature pout which is featured as the logo for her Kylie Cosmetics beauty range. The collaboration was originally launched on Friday, 23 August 2019, and immediately sold out on the KKW Fragrance website. Thereafter, the fragrance was restocked twice and after numerous requests from fans, has now been made available for in-store purchases from Ulta Beauty and on the Ulta Beauty website. The fragrances retail at 40 dollars each and 110 dollars for the three-set bundle.
Kim Kardashian West launched KKW Fragrance in 2017 in collaboration with perfumers, Nicole Mancini and John Gamba. The product line comprises a host of different scents which are said to be personally used by the founder, including the Kimoji Vibes, Kimoji Cherry, KKW Hearts Baby Girl, KKW Hearts Baddie, KKW I, KKW II and KKW III.