Television personality and businesswoman, Kim Kardashian West, has launched the Fits Everyone collection under her new shapewear brand, Skims.
The Fits Everyone collection, which was launched on Friday, 27 September 2019, was designed to give women of all shapes and sizes the confidence to wear shapewear without feeling self-conscious about unflattering silhouettes. In an Instagram post shared by Kim, the founder showcased an image of herself adorning pieces from the collection. The visual was captioned, “I’m obsessed with the Skims Fits Everyone collection of basic bras and underwear in the best shades of so many nudes and black and in the most buttery soft stretchy fabric you’ve ever felt! I’ve never felt anything like this fabric.”
The new collection is said to be made from a soft, easy-to-wear material, which features 2-ply supportive stretch fabric and barely-there cuts for a seamless look. The Fits Everyone collection comprises the boy short for 22 dollars, the T-Shirt push-up bra for 56 dollars, the T-Shirt bra for 52 dollars, the scoop neck bra for 32 dollars, the dipped front thong for 19 dollars and the cheeky brief for 19 dollars. The range comes in a variety of colours, including sand, mica, clay, sienna, cocoa and onyx.
The Skims solution wear line was launched on Tuesday, 10 September 2019, and has received rave reviews from fans, as well as celebrity friends of Kim. The businesswoman has consciously noted the opinions and suggestions from consumers and has incorporated them into further expanding the range.
The Fits Everyone collection is available for purchase on the official Skims website.