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Listen to Rouge’s new single, Popular, featuring Emtee

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Rouge – Popular ft Emtee

South African hip-hop artist, Rouge, released her single, Popular, featuring Emtee on Friday, 12 July 2019.

Popular is a self-affirming single from the rapper, Rouge. The upbeat and groove-based single reflects on the artist’s journey, having gained fame as an independent artist during a time when being one was not perceived as “cool.” Rouge addresses how, after accruing fame on her own, everyone has since been wanting to work with her and being an independent artist was suddenly a “cool” thing.

Rouge heavily marketed the song by releasing the cover art for the single earlier in the week, with accompanying visuals that explain the intention and purpose of the song. Popular comes hot on the heels of her first release of 2019, Bazigally, which debuted on Friday, 1 June 2019.

Popular also marks the first collaboration between Rouge and Emtee, showcasing how the two stylistic choices can be merged.

The single is available for purchase on Apple Music.

Listen to Popular below.

Sabelo Makhubo
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