Lorna Maseko has announced her new partnership with skincare and beauty brand, Justine South Africa, as part of the launch of its new A-Firm Brightening Range.
Lorna Maseko announced on Tuesday, 15 September 2020, that she has partnered with Justine South Africa on its new anti-aging skincare range. She stated, “I’m super excited to announce [that] I’ve joined the Justine South Africa family for the launch of the new A-Firm Brightening Range. It’s been a long time coming, and I can’t wait for you guys to see what we have in store for you!”
The celebrity chef also informed customers that the range has been formulated for South African skin by skincare experts who understand the country’s climate and weather conditions.
Lorna also shared a behind-the-scenes look at the promotional campaign for the A-Firm Brightening Range, which is said to be focused on decluttering noise and chaos whilst focusing on the product. Creative Director, Prudence Tshikalange, stated that Lorna was chosen as the face of the range as the brand believes that she speaks directly to the target audience.
See the post below.