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SABC and Disney sign free-to-air sporting event deal

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The SABC has confirmed that it has signed a free-to-air sporting content distribution agreement with the Walt Disney Company, including rights to the ESPN library.

The South African Broadcasting Corporation (SABC) took to Twitter on Friday, 20 August 2021, to confirm having signed a content distribution agreement deal with the Walt Disney Company. Specifically, the signed deal entails that the public broadcaster now has the right to air the sporting content derived from Disney, which will include the entire library of leading international sports channel, ESPN.

Detailing what the implications of the agreement signify, the statement read, “With this agreement, SABC Sports viewers will unlock a selection of premium sports content. The undisputed home of American Sports, ESPN brings an unparalleled portfolio of US sporting content and documentaries to its viewers across the world. In Africa, the broadcaster extends this offering by showcasing the latest in European football and other international franchises.”

SABC Sport General Manager, Gary Rathbone was also quoted as saying, “This partnership will not only give our viewers access to great sports content but will see the SABC Sport Channel and our teams benefiting from the resources and experience that this collaboration with ESPN offers.”

See the post below.

Sabelo Makhubo
[email protected]

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