Shimza, Thando Thabethe, DJ Fresh and Shekhinah are amongst the scores of entertainers who have come together to highlight the financial impact of the national lockdown through the #LightSAred campaign.
Shimza, Thando Thabethe, DJ Fresh, Shekhinah and DJ Maphorisa are just some of the names that have rallied behind the #LightSAred campaign, which gained traction on Thursday, 6 August 2020. The social media campaign was initiated on Wednesday, 5 August 2020, with media personalities posting red-filtered images, which could have been misconstrued as promotional images of their work.
However, as more artists took up the hashtag, the intention of the campaign became clear. The campaign seeks to put pressure on the government to lift the ban on social spaces and event venues, as many have been unable to earn an income in five months. Moreover, artists have also been unable to benefit from their primary source of income during this time.
See the posts below.
— LightSAred_Official (@LightsaredO) August 5, 2020
Kubi! Kuyabheda! Kub'hlungu! Kulanjiwe! We dedicated our lives to bring joy, earn a living and to inspire people through music. Half a year with no income is detrimental to the industry and the families it feeds. We dont want favours, just a fighting chance. #LightSAred pic.twitter.com/bcX2jAnVdM
— #godguluva (@KwestaDaKAR) August 5, 2020
ENOUGH IS ENOUGH!!! Events = income for many bread winners across South Africa who have had to go without a source of income to fend for their families FOR FIVE MONTHS!!!…(thread)#lightsared pic.twitter.com/DXqpmewtW9
— Thando Thabethe (@Thando_Thabethe) August 5, 2020
— Black Motion (@black_motion) August 5, 2020
#LightSAred this is the colour of my space tonight ❤️ God we pray for all those in the industry servierly affected at these times .. please visit https://t.co/OICs0ir09c for more info ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️ pic.twitter.com/oYJfdOtXKH
— SHEKHINAH (@shekhinahd) August 5, 2020
— DJ Fresh (Big Dawg) (@DJFreshSA) August 5, 2020
Our industry is suffering, to all the technicians, sound engineers, lighting technicians, security guards and everyone else in the events/hospitality industry, we are with you ❤️ #LightSARed pic.twitter.com/rvO3vg1sj9
— SHIMZA (@Shimza01) August 5, 2020