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Sjava clarifies target audience for his music

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Sjava expresses gratitude that his mother and grandmother are alive to witness his success

Sjava, since returning to Twitter, has become more assertive in his interactions with users, and recently addressed a question on who his music is targeted at.

Sjava coyly addressed a Twitter user, making it clear that he had no intentions of engaging in a tribal debate over his music, on Wednesday, 8 July 2020. The musician was responding to a user who rehashed a tweet of his from Friday, 3 July 2020. In the tweet, Sjava, who is currently working on his first release since his departure from Ambitiouz Entertainment, stated that he makes music to “inspire and motivate black people.”

As of late, Sjava has been engaging with his followers on how proud he is of being Zulu. The user attempted to create a stir by questioning if he makes music for black people in general, or only Zulu-speaking black people.

Despite Sjava’s tweet clearly stating “black people,” he avoided potentially being labelled a tribalist and responded with a non-committal “Yes.”

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Sabelo Makhubo
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