Tellaman becomes Apple Music’s First Pan African New Artist Spotlight

The singer received the honour on the day his debut album, God Decides, was released and will get four weeks of editorial support from Apple music.

Apple Music has on Friday, 1 February 2019, selected South African RnB pop singer Tellaman as the first-ever Pan-African New Artist Spotlight.

According to a press release issued by Nigeria’s BWL Agency on Friday, 1 February 2019, “this means that he will feature as the New Artist Spotlight not only in South Africa, but across the continent.” The singer will be spotlighted from the streaming giant for the month of February 2019. Some of the other South African artists that were previously honoured with the feature on a national level include Simmy, Dope Saint Jude, Thandi Ntuli and most recently, Sho Madjozi.

Spotlighted acts receive one month’s worth of editorial support from Apple music. The singer, whose real name is Thelumusa Owen, released his debut album titled God Decides following the success of his EP, Lucid Dream. The album, which is available for purchase on iTunes, features smooth eclectic sounds that blur the boundaries of the Hip-Hop and RnB genres.

Owen performs his music with several artists from across the continent. South Africans, Shekhinah and Nasty C are both featured on the song Whipped, while Nasty C is also featured on the track Rainbow Hoes. Other South African acts featured on the LP include Cape Town native Rowlene on the song Note To Self (UDI) and Crowned Yung on the song Calm Down. Owen also collaborated with Nigerian artist Tay Iwar on the song, Cross My Heart.

The musician hosted a listening party at Universal Music on Thursday, 31 January 2019 ahead of the album’s release.