The best time to schedule LinkedIn ads

The best time to schedule a LinkedIn advertisement depends on your specific target audience and the times that users are most active on the platform.

LinkedIn advertisements come in various formats to help you achieve a range of objectives.

In order to choose the best times to schedule these advertisements, you have to consider your audience, engagement levels on the platform, and the most inactive times when there is low engagement from your target audience.

What you should know about advertising on LinkedIn

LinkedIn has been a popular platform for business-to-business (B2B) advertisers for many years, but the platform is also used by business-to-consumer (B2C) groups such as universities, companies, and non-profit organisations to achieve various business goals.

LinkedIn is thought of by many users as a professional networking site, and for this reason, advertisements for open positions or that lure potential applicants to new vacancies are especially effective on this platform.

Advertisements on LinkedIn work using a bid-based, pay-per-click strategy through the LinkedIn Campaign Manager studio and offer advertisers formats such as sponsored content and messaging, with text, photos, and videos to help you to reach your advertising objectives.

The best time to schedule LinkedIn ads

In order for advertisements on any platform to be successful, you need to ensure that your target audience sees the advertisement, so that they can be influenced by the messaging and visuals, as you intended for them to.

This is why it is important to schedule advertisements for times when you know your target audience is active on a given platform. This means the more people who form part of your target audience and view the advertisement on LinkedIn, the higher your chance of success in reaching your objectives.

In general, the rule for advertisements on LinkedIn is that if you are trying to reach businesses and professionals, your advertisements should be posted early in the morning as this is when professionals are just starting their day at work, but if you are trying to reach individual users, you should schedule your advertisements for after work hours.

However, the best time for an advertisement is quite specific to the advertisement, your target audience, and your objectives, which is why there is no single best time for which to schedule advertisements on LinkedIn.

Fortunately, there are various factors you can look into about your specific target audience to determine the best time to schedule your LinkedIn advertisements for.

It is also important to know when it is a good time to post on the LinkedIn platform in general, as this can help you expand your reach. Similarly, you should take note of when you should not post and when engagement on the platform is generally low as you do not want to waste your resources during these times.

Factors to consider for the best time to post your specific LinkedIn advertisement

In general, finding the best time to post an advertisement on LinkedIn requires that you conduct various tests to see which advertisements perform better than others and which of your advertisements did well on the platform in the past.

Some of the most important considerations that should serve as your starting point with your advertisement schedule are:

  • Look at previous posts to see at which times during the day your audience is most active on LinkedIn
  • Look for patterns in terms of times during the day when your past advertisements performed well
  • Look at when your competitors are posting their advertisements

Finding patterns through this kind of research can help you gauge when the best time is to schedule your LinkedIn advertisements for during the day.

When are general good times to post on LinkedIn?

Advertisements are only part of your presence on LinkedIn and you need to find a balance between good times for advertisements and regular content to maximise your reach on the platform by posting at high engagement times, such as:

Day of the week Time of the day
Tuesdays 08:00 to 10:00 CT
Wednesdays 08:00 to 10:00 and 12:00 or 15:00 CT
Thursdays 09:00 to 10:00 and 13:00 to 14:00 CT
Fridays 09:00, 11:00, and 12:00 CT

Times to avoid when scheduling advertisements on LinkedIn

It is critical that you consider your audience when you are scheduling your advertisements. People who are looking for a new job or vacant job positions are not likely to be active on the platform while they are at their current job, which is why you should avoid scheduling this type of advertisement during working hours.

However, businesses are unlikely to contact you after business hours, which is why you should avoid scheduling posts for after 17:00 and on weekends if you are trying to reach professionals.