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Watch DJ Lag and Shekhinah’s Anywhere We Go music video

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DJ Lag ft Shekhinah – Anywhere We Go

On Friday, 24 May 2019, DJ Lag and Shekhinah released the music video for their single Anywhere We Go.

The song and the music video are created as the soundtrack and promotional visuals for Adidas’ South African launch of their new sneaker range, the Adidas Nite Jogger. The video is then shot as an extended advertisement of the sneaker, but still uses the DJ and singer strategically throughout the music video.  Shekhinah features as television noise and DJ Lag as part of a wall which has the lyrics of the song projected onto it.

The music video uses dancer Thami Njoko as the main attraction who dances dressed only in sweat pants and the Adidas Nite Joggers in an abandoned warehouse. Kyle Lewis, the music video’s director, cleverly used the treatment of the video to unify the visuals which sourced multiple visual elements that needed to be arranged together to make a holistic music video.

Watch the Anywhere We Go music video below.

Sabelo Makhubo
[email protected]

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