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Watch Jo Black’s Bitter music video

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Watch Jo Black’s Bitter music video

Powerhouse Afrikaans musician Jo Black released the music video for his single Bitter on Thursday, 2 May 2019.

Bitter is a heart-breaking, grievous song about the ups and downs that one experiences when going through a breakup. Jo’s distinctly strong vocal is tinged with grief and disappointment as a thundering instrumental emphasises the intensity of his emotional performance. Jo co-wrote Bitter with Johan Vorster.

The music video for Bitter follows Jo performing the song in a smoky room, with a live band supporting him. As Jo passionately sings, a ballerina dances gracefully around him, her performance growing more furious as the song reaches its climax.

Jo spoke to a local publication about the single in an article published on Sunday, 12 May 2019, stating, “You only realise how much you need someone when there is a chance that you might lose them.”

Watch the Bitter music video below.

Taylor Goodman
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