Rapper Lil Tjay released the music video for his latest single Ruthless, featuring Jay Critch, on Thursday, 30 May 2019.
The self-directed music video opens with a coach motivating the rapper to lead his basketball team to victory. The visuals then alternate between individual scenes of Lil Tjay as he delivers his verses in the locker room and a yellow background, and scenes of the basketball match taking place. Upon getting injured, the coach elects Jay Critch to take his place on the team. Critch then performs his verses in the same locations, whilst helping the team win.
The song talks about the opportunity to be a part of the music industry alongside other rap and hip-hop heavyweights. Lil Tjay is heard reminiscing about his younger years as he reflects on the successes he has achieved. He reiterates the fact that you have to be ruthless to maintain a strong standing in the industry.
Watch the Ruthless music video below.
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