Watch Sho Madjozi’s Idhom music video

South African gqom artist Sho Madjozi released the music video for her single, Idhom, on Saturday, 1 June 2019.

Sho Madjozi celebrated her two 2018 SAMA trophies for Best Newcomer and Best Female Artist with the release of her music video for Idhom. The song is dedicated to an unnamed person in her past who was not interested in her then. But if the song is dedicated to the John Doe, the music video is a celebration of where she is from and the namesake of her album.

Self-directed by the artist, Sho Madjozi maintains a coherent theme in the production of her visual aesthetics. The music video features colourfully animated objects and words of the song, which appear purposefully on emphatic moments. The narrative is about building up to the height of the song through gathering people from where she grew up as the song progresses.

Watch the Idhom music video below.