Why Prince Kaybee blames UMGSA for slump in music reception

Prince Kaybee has come out against record label, UGMSA, suggesting that it is behind the slump his music has undergone.

Prince Kaybee took to Twitter on Tuesday, 12 October 2021, to share the conceptual visual performative video which features his single, Menateng, featuring Black Motion and Aymos. The single is from Prince Kaybee’s last released album, The 4th Republic, and it was not released as an official single, similar to his current run away single off the studio album, Umenitosha, featuring Polaris. In light of the singles that were not officially released garnering traction, Prince Kaybee has blamed record company, Universal Music Group South Africa (UGMSA) for the slump in the reception of his music.

Following the release of his experimental 2019 EP, Crossover, the Fetch Your Life hit maker has not enjoyed a similar success with his subsequent releases, more specifically with his solo led singles, as his last notable hit was the collaborative single, uWrongo, with Black Motion and Shimza, featuring Ami Faku.  Although he is releasing music through his own record label, Low-key Records, Prince Kaybee seems to have a distribution deal with UGMSA, a deal that he suggests under new management has seen his singles’ reception slump.

In a post reacting to Heavy K’s shared experience, Prince Kaybee stated, “Themba (Mgcina, former UGMSA (Urban) A&R Head) understood street culture, he is the one that chose both Fetch Your Life and Gugulethu as singles while I was still making them, imagine, I was still working on these songs. The current leadership doesn’t even know what studio monitors you using, they care f*k*l.”

See the post below.